November 2023

The 3 fundamentals of marketing your home services business–and landing more leads

For home service businesses that rely on a steady stream of incoming calls, there’s nothing more concerning than a long, drawn-out silence…

When your phone isn’t ringing—and your appointment calendar has more blank boxes than bookings—you can sit out the slow season and wish for busier days. Or you can turn on a strategic, data-backed, and adaptive marketing plan that pays for itself in new leads, loyal customers, and high-value sales.

One that’s deeply rooted in these three business-boosting fundamentals:

Your brand basics

There’s no underestimating the revenue-generating power of a recognizable and respected local brand. One that every homeowner and business knows and trusts, that rises to the top of search results, and that’s backed by hundreds of 5-star reviews. We call that a brand’s stickiness—how it claims customers’ top–of-mind spot and stays there.

Brand stickiness keeps your techs busy and your trucks in motion because it ensures customers will think of you first when they experience a trigger event. If their pipes burst, their roof leaks, or their outlets short-circuit, your brand basics are what get you remembered (and booked!) even when your ads aren’t running.

Every point of contact a potential customer has with your brand, including your social media, commercials, and local outreach efforts, works together to create that lasting impression. That’s why branding is so much more than your logo and tagline. It’s the way you connect with your community, build a sense of trust, and show up just when you’re needed most.

Your ideal customers

Particularly for home service brands like HVAC, plumbing, or electrical companies, it’s tempting to try to market to every home and business in your service area. After all, everyone has an A/C, pipes, and electric panels, right? But the reality is, not all customers are a great fit for your home maintenance and repair services, even if they have the systems you service.

Learning to focus your time, energy, and budget on your ideal customers—the ones who truly see the value in what you do and come back again and again—really boosts the impact of your marketing efforts. Because when you spend more of your time engaging an untapped audience or reaching the kind of customers that need multiple services, every marketing dollar works that much harder.

“The best marketing plans have a dual focus: Generating new leads to grow your market share, customer base, and revenue, and keeping those current happy customers close.”

Just how valuable are those best-fit customers? The ones that use your services year after year and refer every neighbor on the street? On average, they spend 33% more with you! They appreciate what you offer, they need the solution you specialize in, and they know you’ll do the job right, every time. 

The best marketing plans have a dual focus: Generating new leads to grow your market share, customer base, and revenue, and keeping those current happy customers close.

Your focused strategy

The third marketing fundamental that turns your outreach efforts into real, visible growth is the strategy behind your efforts. Because once you’ve developed a ‘sticky’ brand and identified your best-fit customers, all that’s left to do is reach them!

At MediaSpark, our highly targeted HomeBoost growth strategies offer the ideal mix of traditional and digital media—plus trackable marketing efforts that maximize your budget and your growth. With a clear end goal in place, like a 20% boost in leads or 10% stronger customer retention, we can work backward from there, building a consistent and customizable strategy that polishes your brand and reaches your best potential customers

HomeBoost by MediaSpark helps home services brands stay busy—in every season.

Our three-part approach to marketing and growth scales in real-time with your business, so your schedules stay comfortably full and your trucks keep moving, without overbooking your team. When you’re ready to get seen, stay busy, and supercharge your growth, let’s connect!