October 2023

Make 2024 your best year yet with these 3 marketing trends for home service brands

Feeling the pinch—and the pressure—to make 2024 your strongest year yet?

You’re not alone. These days, it seems like home services businesses across the country are hustling to drive new streams of revenue, better customer loyalty, and stronger KPIs, all while dealing with staffing shortages and growing pains.

Whether you’re in roofing or HVAC, plumbing or electrical work, there are a handful of emerging opportunities worth watching in 2024. These trends are slowly shifting how customers search for and vet home services businesses—and may be worth investing in sooner, rather than later.

1. Homeowners are looking for simple tech solutions

Homeowners and business owners are more tech-savvy than ever. And they’re increasingly seeking solutions and services they can research and schedule at the speed of a click—no hold time and no callbacks required.

This presents a big challenge for businesses in the home services sector that don’t yet have the infrastructure in place to manage online-first interactions. To keep up with changing customer habits, these brands will be pushed to adapt—or risk falling behind. Because it’s not just about adding new services or offers. It’s about presenting what you do in a way that resonates with the customers you want most.

How to take action: Home services businesses have the opportunity to invest in better digital offerings and a larger online footprint. That means showing up on your customers’ favorite platforms, speaking through their go-to podcasts and radio channels, and modernizing your approach to outreach and retention. By embracing a digital-first approach, your brand stands a better chance of clinching that top spot in your local market.

“Marketing departments that have the resources and focus they need to build out key strategies outperform cross-functional marketers wearing multiple hats by near 25%.”

– Study by garner

2. The best marketing budgets will be focused marketing budgets

When every dollar counts, you can’t afford to throw your limited marketing budget at guesses and gut instincts. You need data-backed strategies, tailored to your ideal customers.

In a study from Garnter (a marketing research firm), marketing departments that had the resources and focus they needed to build out key strategies outperformed cross-functional marketers wearing multiple hats by nearly 25%. In other words, dedicated marketing teams, budgets, and strategies informed by real customer data drive greater performance than chaotic marketing efforts without a clear goal.

How to take action: Collaboration is a powerful tool, unless it dilutes your team’s focus. Instead of stretching your team thin, partnering with a dedicated home services marketing firm can free your internal staff to lean into their core strengths, driving greater revenue and stronger strategies in the process.

3. Customers are searching for clear value

A decade or two ago, it was enough to be one of the first or most well-known home services providers in town. But today, years of service alone aren’t enough to build lasting customer loyalty. Homeowners and businesses want extra value with every service—whether that’s a special discount, exceptional customer interactions, fast solutions, or a hassle-free warranty.

How to take action: In 2024, look for opportunities to showcase your business’ value front-and-center through your marketing campaigns. Invest in digital and traditional media that doesn’t just get your name out there, but instantly informs local customers of why your home services are worth the call. Because the tighter your customer’s wallets become, the more crucial guarantees, warranties, and specials are to finding—and retaining—new leads.

Don’t dread the latest market trends. Dominate them, with HomeBoost. Our hands-on, full-service, and data-driven team helps growing home services brands get more leads and sales with less effort and stress. To learn more about our three-part approach to boosting your bottom line, connect with our team.