February 2024

How to market your home services all year long

No lie, the home service industry has its ebbs and flows. One day, you’re riding high on summer air-conditioning clients and decks for barbecues, the next you’re plunked in the office waiting for the phone to ring and watching wintry flakes dust your windshield. But you don’t have to wait. 

Thanks to the variety of marketing tools available today, there are plenty of strategies to engage future customers and sign new clients. Here are some ways you can adapt to your client’s needs all year long:

Spring Cleaning Spurs Clients

Prime marketing holidays: St. Patrick’s Day, Mother’s Day, April Fool’s, Memorial Day

Peak businesses: landscaping, decks, cleaning companies, remodels, power washing, junk removal, duct cleaning

Spring invites outdoor activities, seasonal allergies, and, of course, spring cleaning! People pay more attention to the upkeep of their homes in spring than any other time of year. That means maintenance and home facelifts.

If you’re HVAC, promote AC checkups before the busy summer season begins. If you’re insulation, promote prep for summer by identifying cracks where heat can enter.

For peak-season companies, consider discounts and bundled services to entice more clientele from competitors. Junk removal services are busy picking up old clutter from clients that spring-cleaned their basements and garages. An added discount incentive and well-placed social content can set you up for the season. 

Summer Savings Sparks Sales

Prime marketing holidays: Independence Day, Labor Day 

Peak businesses: pool cleaners, HVAC, lawn care, pest control, moving companies, patios and paving

Kids are home, the heat is scorching, and the pools are full. Now’s your chance to get in the consumer’s head. If people are traveling, they’ll want their homes prepped for the length of vacation. That means pipes are maintained, gas lines serviced, and alarm systems installed. If they’re home for the summer, it means outdoor BBQs, indoor happy spaces, and AC-saving tricks for lower electricity bills.

Consistency in the summer months is key. While your competitors are out on vacation, you can continue to provide and promote the same great service to your community—and at a summer discount!

Summer is also the month for moving. If you’re a moving company or an inspection company, partner with realtors so your company is the first one consumers meet.

Autumn Aesthetics

Prime marketing holidays: Halloween, Diwali, Veterans Day, Thanksgiving, Black Friday

Peak businesses: fireplace checkups, window companies, exterior paint, roofing, power washing, asphalt and cement, sprinkler systems, siding, carpet cleaning, home appliances 

A well-maintained home can be comforting as the weather turns cold, and you can help that home become even more comfortable through the services you provide, especially as families gather for the biggest holidays of the year. Kitchen remodels or indoor painting can freshen an old space and make it ready for company.

“Consistency in the summer months is key. While your competitors are out on vacation, you can continue to provide and promote the same great service to your community—and at a summer discount!”

Take advantage of that upcoming holiday season by thinking outside the box. What do your clients need this season that no one else has thought of? Do you service fireplaces? Donate a firepit to a local community center and sponsor a s’mores night there. Make it an annual event that families can look forward to, and keep that brand awareness growing.

Fall is also prep for wintertime. Have discounts for services that help maintain a home during the winter months to steer clients away from the busy season. Seal up cracks of cold seeping through, check the heating, repair the roof, etc. 

Winter Means Weather Watching 

Prime marketing holidays: Hanukkah, Christmas, Kwanzaa, New Year’s, Valentine’s Day, President’s Day

Peak businesses: roofing, gutters, plumbers, insulation, HVAC, sealing, fireplace maintenance

Ah, the winter months! When everyone just wants to snuggle in a blanket and binge-watch Netflix. Entice customers with cozy before-and-afters of indoor projects decked out in boughs of holly and New Year’s fondue fun. 

Watch the weather, and I’m not just talking about looking out the window. Roofing companies have begun promoting their services directly to homes that have been affected by serious weather anomalies, hail, windstorms, thunderstorms, etc. using Doppler radar technology. And in serious conditions, clients choose the first company they see. Utilize modern technology for your business to take it to the next level!

Year-Round Yields

If you don’t already have year-round maintenance packages or memberships, now’s the time to put one together. Not only can people save more with memberships, it can be a consistent stream of revenue for your company. 

Keep up with your clientele in the off-season through social media and emails. A well-placed email coupon can bring in a client at just the right time.

Testimonials from customers are hard to come by, but if you give incentives (and, of course, provide top-quality work), your customers will leave glowing testimonials for your review pages and for you to use in your social media marketing campaigns. Offers can be as simple as a $10 discount on one or more services, or a coupon for their next project. 

If you want a superhero team that will help you gain more traction in your community, our Lead-boosters program is meant to get you more leads! Talk to one of our reps today to get started.