August 2024

Boost Your Brand, Save Your Pennies

How we build budget-friendly commercials that send homeowners down the sales funnel:

Creating a high-quality local commercial is way easier than you think. At HomeBoost, our Brand Booster service is designed with our clients in mind so you don’t have to worry about a thing. We’ve got you—and your commercial—covered. Best of all? It’s more cost-effective than you might realize. Let’s dive in!

What’s All the Buzz About Brand Booster? Glad you asked! Brand Booster is a content-driven service that helps clients cut through the deafening noise of their competition. We offer creative support for mediums like radio, social media, and—you guessed it—video that connect you with your audience, converting them into paying customers.

On top of that, we do all of the heavy lifting behind the scenes. Without cutting corners. Our in-house team works their creative magic to produce high-quality assets that your customers love, and keeping our creative internal to the business helps us reduce costs. We work with you to build custom solutions based on your goals or recommend one of our nominal content packages so your dollar stretches even further.

Brand Booster truly is an all-inclusive, economical marketing service for home brands. When we compose your commercial, you receive:

• A carefully crafted content strategy.

Your home service brand is your most valuable resource. That’s why we collaborate with you to find creative solutions to boost (pun intended) what already exists. By harnessing our powerful content development techniques and your brand’s unique features, creating a captivating commercial for your local market is easy peasy. Not only that, but we only work with one client in each market, thereby lowering production costs and raising your commercial viewability among audiences.

• An all-star creative team.

Our seasoned team knows the inside of a homeowner’s mind better than most. They create video that catches a viewer’s attention, emphasizes your brand’s message, and leaves a lasting impression. They are meticulously detailed, hardworking, and dedicated to your brand’s success. You can relax knowing your commercial is in the hands of experienced videographers, graphic designers, and editors.

“Creating a high-caliber commercial doesn’t have to break the bank. When you work with creative professionals that know the trades as well as homeowners, it’s a simple, effective, and affordable way to reach your audience.”

• Professional video content.

We partner with professional videographers to ensure each take, each piece of b-roll, and each interview impacts your audience. We handle every detail from writing scripts to scheduling shoots, handling makeup and wardrobe, conducting interviews, and filming on location. And we do it without going over budget.

• Stellar editing and production process.

After filming, our team converts raw footage into a cohesive, informative, and poignant commercial. The process includes making edits based on feedback from you and your team. The coolest part? We don’t charge for extra edits—it’s all included in the price of your creative content package . Once it’s perfect, we finalize your commercial and get it ready for television.

• A high-impact finished commercial.

This is our favorite step: your high-quality, cost-effective commercial goes live! It clearly shares your brand message, cuts through the noise, and encourages readers to reach out and schedule a call or a home service. Whoop!

• High–conversion campaigns.

We assemble a creative package that works for you and your budget while maintaining high conversion rates and meeting your home service business goals. Whatever you need, we’re here to help.

• More quality leads for less.

You obtain quality leads for your trade organization at a fraction of the cost. Your time and resources are accounted for so that you get the most out of our collective efforts. In this case, less truly is more.

Work Smarter, Not Harder 

Creating a high-caliber commercial doesn’t have to break the bank. When you work with creative professionals that know the trades as well as homeowners, it’s a simple, effective, and affordable way to reach your audience.

For more expert insights on ways to build your brand, schedule a Brand Booster demo or contact the HomeBoost team.